Media Innovation Summit

The Interlink Alliance Media Innovation Summit

April 22, 2017; 8 a.m. – 5 p.m.

Morgan State University

Project Lead: Dr. Michelle Ferrier, 2017-2018 RJI Fellow and associate professor at E.W. Scripps School of Journalism at Ohio University.

Convening Question: What’s possible when people and communities of color create and share their own media innovations?

Purpose: To bring together media educators, professionals, entrepreneurs and innovators of color to explore strategies for building the media entrepreneurship ecosystem at universities. To foster student innovation in creating media and technology innovations and entrepreneurial ventures by and for communities of color.

Problem: Legacy media lacks diversity to fully represent people of color in the media. How can we ensure that the voices of people of color are fully represented in a way that strengthens our communities and develops strong media enterprises led by founders of color?


  • To seed media innovation in minority-serving institutions and build a network to support student innovation;
  • Explore the intersectionality of being a faculty member of color and educating the next generation of communicators, storytellers and journalists;
  • Pinpoint specific barriers and deterrents and “hackable” solutions to sustainability of media innovation by and for communities and founders of color;
  • Develop a strategic framework for garnering the awareness, education and action to remedy the lack of access to relevant community information and for building the capacity for communities to tell their own stories;
  • Develop models for sustainable media innovation enterprises;
  • Address technological opportunities to create sustainable media by and for communities of color;
  • Ensure that financial and investment support is available for media innovation by and for people of color; and,
  • To activate a national network of thought and action leaders working toward inclusive communication strategies.

Proposed Activities

Convene a one-day summit of thought and action leaders using a workshop format to create strategies for addressing the lack of positive representation of people of color in mainstream media. The workshop will use human-design centered principles to create solutions for storytelling and inclusive communications that support founders and communities of color in creating media innovations to tell more diverse stories.


Participants will walk away with concrete ideas and materials for building the media entrepreneurship ecosystem at their institutions. For more information, contact Dr. Michelle Ferrier at or 740-593-9860.

Saturday, April 22nd

8-9 a.m.

Poster Expo:

Working/Networking Breakfast/Introductions

9-9:30 a.m.


9:30-10 a.m.

Why Entrepreneurship?

Scripps International Innovators Cup winners and experience. Student learning objectives

10-10:45 a.m.

Conversation Starters/Facilitators

10:45-11:30 a.m.

To What End?

Student outcomes and connection to larger ecosystem

11:30-12:30 p.m.

Setup for Afternoon: Statement Starters/Problem Framing/Model Stakeholder Mapping



Teams organize and begin work; bathroom break

1-3 p.m.

Hands-On Workshop

Statement Starters, Stakeholder Mapping, Creative Matrix, Rose, Thorn, Bud, Importance/Difficulty Matrix, Concept Poster

3- 3:15 p.m.



Team Pitches:

5 minute pitch; 3 minute Q & A


Visualize the Vote:

Dot Voting



4:30-5 p.m.

From Here to Where?

Next Steps/Opportunities